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Founded in 2016, Tidemore originated from a belief that good candidates and causes often lost not from lack of merit, but from a gap in resources and quality of service. The firm built its reputation by challenging the status quo, finding ways to win even when observers wrote a project off as a lost cause, and adapting an expansive suite of services into a one-stop-shop that allowed for greater efficiency and more cohesive strategy.
Tidemore’s policy expertise rests on a combination of experience crafting legislation, strong relationships with policy makers, and an intimate understanding of voters.
The firm’s work product includes envelope pushing campaign platforms, nation-leading legislation at a municipal and state level, and communications content via earned and paid media that shapes public opinion on difficult issues
No advertising medium offers more nuanced targeting or a stronger residual organic footprint than digital advertising, particularly on social media.
Tidemore builds target audiences filled with concrete lists of real people, not baseline metrics and behaviors that leave the audience you’re connecting with up to chance. Just as important, your social media pages will see a rise in followers that provide you with an expanded audience for unpaid content.
Over the years Tidemore’s media services have grown to incorporate radio, broadcast and cable television, streaming platforms, and online news outlets.
Tidemore handles all aspects of production from copywriting to photography, video production, graphic design, audience targeting, and advertising buys. Our grassroots and digital expertise allows us to approach traditional media advertising with the same hyper targeted strategy required for door knocks, phone calls, and social media ads. That means more efficient spending, and a more effective connection with the audience you’re looking for.
Before radio, TV, computers, and smartphones, our mailbox was the primary gateway between us and the world. Yet it endures as a highly targeted channel of outreach, and mail remains the only medium that your audience can literally put its hands on.
Tidemore is a one-stop-shop for writing, designing, targeting, and mailhousing your direct mail pieces, and we do so for the best prices around.
Tidemore’s newest service allows the firm to keep clients on top of trends across demography and geography by utilizing live survey calls, with a special focus on targeting likely voters-- the constituents policy makers are most interested in hearing from.
The firm’s opinion polling is especially useful as a barometer for public-facing persuasion campaigns, both for informing campaign messaging and tracking campaign success.
Tidemore partners bring experience that includes raising and managing multimillion dollar budgets, overseeing teams of staff and consultants that number in the dozens, as well as building and maintaining stakeholder coalitions of 50+ organizations and advocacy groups. Moreover, we’ve delivered in high stress, high stakes environments ranging from success at the ballot box to passing legislation in 90 day sessions.
Our blueprint for success lies in setting strategy and a detailed plan for success at the onset of every project, maintaining buy-in, avoiding distractions and mission creep, and the confidence that comes from understanding how component parts like communication, policy, fundraising, and voter outreach best compliment one another.
Modeling voter behavior, creating target contact universes for persuasion, and leading engagement campaigns via traditional organizing tools such as canvassing and phone banking is instrumental to Tidemore’s reputation with policymakers, and the firm’s ongoing familiarity with communities across Maryland.
Whether a run for public office, a community based nonprofit, or a coalition in support of a ballot initiative, doing good work requires an adequate level of resources to fuel the effort. Tidemore brings an extensive record of contacts, a rigorous approach to donor research, as well as disciplined donor outreach and follow up. You can count our team to guide your outreach from an initial strategy around creating a value proposition and understanding your target audience, to the day-to-day grind of notetaking and check chase.